9 Common Mistakes in Landing Page Campaign Design

1. Mismatched URL and Site Topic to User Inquiry

2. Below the Fold Call To Action

3. Collecting Unnecessary Data

4. No Testimonial

5. Too Many Calls to Action

6. PPC Not Directed to Landing Page

7. Call to Action Not Distinguished or Obvious

8. Using Flash, Video, or Other 'plug-in required' design elements

9. Being too cheap with your PPC campaign to target top terms