In many ways, SEO consultants are like doctors, only instead of analyzing your personal health symptoms, we analyze the overall health of your website. It's true we're not working with life or death situations the same way doctors do, but having a website this not receiving all the targeted search engine traffic it could be, is a sign of a sick website.
When working with a new client our first task is to research their website's symptoms of underperformance. Once we diagnose what the problems are, we can provide a "cure" that will make the website perform better. As with human health, there are varying degrees of website unhealthiness; for people it might range from those that just need to get more exercise to those who have an all out deadly disease. For websites, it can vary from those that can't even get their pages indexed by search engines (and thus are not able to receive any organic search visitors), to those who are receiving lots of organic traffic, but could be obtaining more.
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