Here are some of the week's best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated.
Promotion: Blogs versus Websites: What's the Difference? by James Chartrand at Men With Pens. There’s a misconception surrounding blogs and websites. Many people still believe these two types of Internet presence are different. Well, they are different, but only in how you use them and not how you build them.
Branding: Tell Me Why It's Better by Jonathan Salem Baskin at Dim Bulb. Cutting prices is not a good way to attract more customers. Price is the bugaboo of any brand communication, and usually the tool of last resort. Maybe your strategy shouldn't be lower prices whatsoever.
Conversation: Customers Are Your Most Effective Sales Force by John Jantsch at Duct Tape Marketing. Happy, educated, results oriented customers are the greatest sales force you can employ. Here are four primary steps involved to raise the level of customer participation. What are you doing to involve your customers.
Experience: Proof of Micro-Interactions by Davide Armano on Logic + Emotion. How a $4 cinnamon roll turned a Disney World customer into a customer evangelist. One magic spot added to one customer interaction can go a long way. Do the little things really matter?
Now Build Your Own Marketing Plan
Our nine-part series Build Your Marketing Plan is available for free on The Marketing Spot blog. Each installment includes a slidecast presentation and downloadable worksheets. Spend the weekend building your marketing plan.
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